FX Brasil
Branding
Branding
Fox Networks quería lanzar en Brasil un nuevo canal para hombres, que luego fue lanzado también en Argentina. "Lo que el hombre ve" era la consigna, y la gráfica buscaba ser provocativa y llamativa: mujeres y acción. Fui asignada para la producción de todo lo relativo a Off-air, que es el stationary (papelería institucional, cd´s, dvd´s, betas, vhs), consumers, billboards, gigantografías meca, camionetas... un universo de aplicaciones. Aquí, solo algunos ejemplos.
Fox Networks wanted to launch a new channel exlusive for men in Brazil, wich was launched in Argentina as well. ´What men see´was the main concept, in order to achieve it, a provocative and bold image was developed: women and action. I was assigned for the off-air branding, stationary, billboards, vans... a hole universe of aplications. Here, just a few examples.
Cliente / Client: Fox Channel
Dirección de Arte / Art Direction: Juan Pablo Cionci, Steinbranding.
Equipo / Team:
Off-air: Gabriela Salem.
On-air: Juan Pablo Cionci, Esteban Diácono.
3D: Nicolás Mandelman.
Cuentas / Account executive: Ángeles Panelo.
Estos trabajos han sido desarrollados en Steinbranding Design Studio. Le pertenece tanto al estudio como a sus respectivos clientes.
Fox Networks wanted to launch a new channel exlusive for men in Brazil, wich was launched in Argentina as well. ´What men see´was the main concept, in order to achieve it, a provocative and bold image was developed: women and action. I was assigned for the off-air branding, stationary, billboards, vans... a hole universe of aplications. Here, just a few examples.
Cliente / Client: Fox Channel
Dirección de Arte / Art Direction: Juan Pablo Cionci, Steinbranding.
Equipo / Team:
Off-air: Gabriela Salem.
On-air: Juan Pablo Cionci, Esteban Diácono.
3D: Nicolás Mandelman.
Cuentas / Account executive: Ángeles Panelo.
Estos trabajos han sido desarrollados en Steinbranding Design Studio. Le pertenece tanto al estudio como a sus respectivos clientes.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/b7cc07ba395d451f65b959c9_rw_1200.jpg?h=5dd42f73be463e878c5bab1929cb5cc6)
Banners for FX Brazil
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/8a79d625e6381787e83cc3c4_rw_1200.jpg?h=ab70e227e541bf1f6b01c4798403264a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/c0a4bac521d74ae65621571d_rw_600.jpg?h=667eac219bdbf78ea6c7df8f95fa367e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/edc8592c807d66a223816b1c_rw_1200.jpg?h=f543e37a9c487bc560922c0106638d87)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/2e616efe6468f40467d5376d_rw_1920.jpg?h=4c3d04079ef2ff3911c44334fd313180)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/927a1eb3ffe3aaf1bd9be1ff_rw_1200.jpg?h=7c419462cc4697630132d6b014f733a9)
CD - CD case design
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/ef7173c7f3c506c37f7aabee_rw_1200.jpg?h=33e31f56b604a171128ba1eef6840912)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/0f1d883ecf703efc253651e3_rw_1200.jpg?h=103ce44809fe6a3e348200ce7d96f0d7)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/9054f73688b50f564e88021e_rw_1200.jpg?h=512e5fd0d68decf49d084d07455aa371)
Stationary. A few examples.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/2f6aacdb33552702c16b74d1_rw_1920.jpg?h=70f9a967e328965e2eea1ea6402c7e47)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4d7ab921a5e9e4b3d5fd1c0171d62bf7/1303e2f1b37e117af48e299f_rw_1920.jpg?h=7fb9b0d025a1872ea850dd953247bd9f)
Folder, outside an inside design, with a sleeve for CD´s.